Amundi, a major sponsor of the Alstom Open de France
The Alstom Open de France is one of the flagship stages in the European Golf Tour. Initiated in 2011, this partnership, signed for three years, has enabled the brand to reach an international audience, while contributing to the success of the event. The partnership was renewed in November 2012 for 3 more years until 2016.
In 2013, the Alstom Open de France will take place between the 4th and the 7th of July, at the Golf National in Saint-Quentin-en-Yvelines.
Video - Alstom Open de France
For the second consecutive year, Amundi is the lead sponsor of the Alstom Open de France, one of the key phases in the European golf tour.
The 2012 edition of the Alstom Open de France starts on Thursday 5 July and will end on Sunday 8 July. The event is held at the Golf National de Saint-Quentin-en-Yvelines.
The event is promoted by a full-scale media campaign, putting Amundi in the limelight: TV coverage in France and abroad (47 channels), 171 TV spots, 102 radio spots, an advertising campaign with 35 inserts rounded out by 10 special operations in 14 daily, weekly or monthly newspapers and magazines (L’Equipe, Le Parisien, Le Point, Le Nouvel Obs, Figaroscope, Capital, Management, Enjeux Les Echos, Golf Européen, Golf Mag, Golf Digest, etc.), advertising banners on five general and special interest websites, posters, etc.
In parallel, Amundi will release a few ads under its own name in news and specialised magazines (Golf européen, Journal du golf, the golfing supplements of Le Figaro and L’Equipe, Le Point, etc.). A radio spot will also be broadcast on BFM during a fortnight, seven times a day from 26 June to 8 July.
During the event, Amundi will receive institutional clients and its partner networks. Clients will have the privilege of playing a Pro Am with professional players on the Eagle course and will be able to follow the tournament from the Amundi pavilion, which offers an outstanding view on the course.
By becoming a sponsor of the Alstom French Open, Amundi wants to share the strong qualities which golf conveys:
- Honesty and integrity
- Respect for the rules, for one's opponent and for the environment
- Perseverance and precision
- Reflection and decision
Created in 1906 under the name of the Grand Championnat Omnium, the French Open quickly became one of the world's leading international tournaments. Having been previously strongly dominated by British players, the post-war period was marked by the internationalisation of the game: winners emerged from the four continents. In the 1970s, it incorporated the newly created European Professional Circuit (the forerunner of the PGA European Tour) and in the years to come crowned several famous winners: Severiano Ballesteros (four wins), Nick Faldo (three wins), Greg Norman (one win), Sandy Lyle (one win), etc.
After being hosted by several golf courses across France (La Boulie, Le Touquet, Chantilly, the Golf du Médoc near Bordeaux, the Lyon Golf Club, etc.), in 2002 the Open settled at the Golf National in Saint-Quentin-en-Yvelines.
Today it is one of the five oldest golf tournaments in the world and continues to attract the best golfers on the planet.
The Open is an official stage in the PGA European Tour. It also counts towards the Race to Dubai (the official annual European rankings), the Official Golf World Ranking, and all the statistical rankings in the European Tour (score averages, number of putts, drive distances, etc.)
Inaugurated in 1990, the Albatros course has hosted the Alstom French Open almost without interruption since 1991. This course, as feared by amateurs as it is respected by professionals, is today considered to be one of the most prestigious in Europe, alternating between links-style landscapes and tree-lined areas. Designed around the concept of a stadium, its unusual and highly demanding final holes are often the theatre for nail-biting finishes.
Acclaimed by many players, the Albatros is the official course for the Ryder Cup in 2018.
72
the number of holes played by the competitors - four rounds of 18 holes in stroke play, cut after 36 holes. The first 65 players and anyone tied with this place qualify (amateurs are counted in addition to this).
62
the all-time record for the Albatros course (Martin Kaymer in 2009, equalling the previous record that had been held by Eduardo Romero since 2005).
3 000 000
the amount of prize money in euros distributed between the players who make the cut.
40 000
the number of spectators who attend the event over the four days.
1342
the number of hours of television broadcast around the world, reaching 426 million households in 91 countries (2010 figures).
Monday 1st July
Qualifications at Courson Golf Course (Stade Français) and Apremont
Thursday 4th July
1st round
Friday 5th July
2nd round - at the end of this day, the first 65 players and those tied with that position will qualify for the last two rounds.
Saturday 6th July
3rd round
Sunday 7th July
4th round and Official Prize-Giving Ceremony
