Our flagship global research is now in its third year, with insights that go beyond high-level market trends to explore behaviours by age, geography, wealth segment and gender. The report, segmented into 6 chapters, includes actionable insights to inform product, communication and engagement strategies rooted in how investors and savers actually think and behave.

17,500+

Retail investors and savers across

26

Countries

4

Age groups 20-60

Decoding Investors 2026 Report

Decoding Investors 2026 explores the behaviours and needs of 17,000 investors and savers, across 26 countries, uncovering what drives them and what holds them back from investing. It also dives into retirement planning,  ETFs, saver behaviour and the rising demand for financial products. Designed for all retail banks and investment providers, the report helps sharpen client understanding and tailor offerings more effectively

Decoding Investors 2026 Report

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Decoding Digital Investment 2025: Embracing the new digital norm captures the behaviours and trends of almost 11,500 retail investors in 25 countries, exploring key themes of retirement, digitalisation, ETFs and advice and education.